Hundreds of thousands of business applications are submitted in the United States every month. While most of those businesses won’t compete directly with your company for sales, many will be competing against you for something else: audience attention. Advertising is everywhere these days. When was the last time you went an entire day without seeing some form of an ad? You likely can’t remember. They’re on our phones, our computers, our TVs, and even the billboards on the drive to work.
With the constant bombardment of advertising, how is your business supposed to get noticed? We’ll tell you right now that a cookie-cutter marketing formula isn’t going to earn you the attention you seek. If you want your business to stand out amidst the noise, you need to take a more creative approach to your marketing. We’re talking fresh strategies that stop the scrolling and get people to click—or just remember your company’s name.
That might sound easier said than done, but it doesn’t have to be. Partnering with an innovative marketing agency gives you the benefits of their expertise and creativity, something we know a thing or two about at InnoVision Marketing Group. As a premier marketing agency in San Diego that’s known for its innovative approach, we’re all about adopting outside-the-box strategies that get your brand noticed and get results. We should know … we’ve garnered a little attention of our own.
Below, we’ll walk you through what to expect from a marketing agency that emphasizes innovation and takes the creative route to helping your marketing succeed.
Fresh Strategies
Technology and media placement are constantly evolving, so innovative marketing agencies learn to evolve and adapt alongside those changes. While traditional media remains relevant, marketing agencies must be well-versed in how to blend old strategies with fresh, modern approaches.
This is where InnoVision’s team excels. We pride ourselves on delivering a reimagined approach to traditional media that makes your brand stand out from the crowd.
Innovative marketing agencies understand the balance between tried-and-true media placements and bold new concepts, such as pop-up booths and influencer partnerships. By fusing established advertising strategies with forward-thinking execution, we’re able to create maximum impact for brands of all sizes.
Collaborative Planning
To get the best results, marketing agencies have to truly understand their clients’ needs and marketing objectives. When everyone is on the same page, they’re in a better position to collaborate. That collaboration breeds innovation, and a meeting of the minds is where the best ideas are born.
Innovative marketing agencies understand that effective collaboration begins within their own team. They have experts who reflect a variety of backgrounds, perspectives, and voices. Leveraging their diverse knowledge and skillsets, they collaborate with your brand to create a tailored marketing strategy reflective of your unique brand voice.
At InnoVision, our partnerships start with you—UREEL, to be exact. The acronym stands for Understand, Research, Educate, Experience, and Learn. The first step in our collaborative partnership is to understand you and your brand. That understanding is the cornerstone for everything we recommend.
We don’t simply see dollar signs. We see your brand’s values and mission. Throughout our partnership, you can expect honesty and transparency—it’s what makes us the anti-agency.
Local Expertise
Brand loyalty and trust can only be built on an authentic connection. That requires deep awareness, not only of the brand itself, but of local markets and consumer habits. An innovative marketing agency knows how to get your brand seen.
Of course, that requires deep local knowledge and expertise. For example, is your ideal consumer driving to work in the morning, or are they commuting by train? If driving, you may benefit from a radio station endorsement. If commuting, you may get more value from a transit advertisement.
These types of insights help shape strategic media placements for your brand, and they only come with deep awareness of the local market. By embracing a hyperlocal approach, your brand builds credibility and fosters authentic connections among its target audience.
Creative Campaigns
Creative campaigns capture attention and bring your brand to the forefront of the conversation. Innovative marketing agencies understand how to craft creative campaigns that will make your brand stand out.
Take our client, Huey Magoo’s Chicken Tenders, for instance. Playing on the popular phrase G.O.A.T., we created a campaign that positions Huey Magoo’s as the “Greatest of All Tenders” (G.O.A.T.) to highlight the premium quality of the restaurant chain’s product.
The 30-second spot features a family dining together, with the grandmother mistakenly believing the family is ordering filet mignon. Her grandchildren explain that the tenders are The Filet Mignon of Chicken®—the tenderloin, made from the best 3 percent of the chicken. The memorable campaign gets to the heart of what Huey Magoo’s is all about: a family-friendly restaurant serving up the highest-quality chicken tenders.
Though Huey Magoo’s was working with a limited marketing budget, we were able to give the restaurant chain the look and feel of a national brand. The success of the G.O.A.T. campaign shows that a little creativity often goes a long way.
Cutting-Edge Digital Tools
Digital media has transformed the way brands market to consumers. Innovative marketing agencies stay on top of this changing landscape by capitalizing on the latest digital tools and platforms.
For example, InnoVision uses geo-targeting to find users based on their real-time location. App ownership targeting, meanwhile, shows your ads to users who have specific apps downloaded to their phones. We also use real-time pay-per-click bidding strategies so your business listing appears first when consumers do a Google search of your product or service.
These are just a few of the cutting-edge digital tools and strategies innovative marketing agencies harness to give your brand a competitive edge—keeping you one step ahead of the rest.
Data-Driven Results
Innovative marketing agencies also use the latest cutting-edge tools to deliver tangible results. Working closely with your brand, they’ll assist in creating measurable marketing objectives, tracking campaign progress, and providing comprehensive, data-driven results.
The team at InnoVision, for instance, studies key analytics to identify patterns and trends. As new data is collected, we adapt and refine brand strategy to optimize campaign performance. This data-driven approach positions your brand for maximum success.
Looking to work with an innovative marketing agency San Diego brands have trusted for years to generate real results? Contact the team at InnoVision.
Whether you’re launching locally, expanding nationally, or preparing to dominate globally, we’re the team to get you exactly where you need to be. It’s one of the reasons we’ve earned the distinction of being named one of America’s fastest-growing companies.
We’ve fueled our own growth—isn’t it time we helped fuel yours?
