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Client Roster

Palomar Health
Valley View Casino & Hotel
Huey Magoos
Mojo
Fresh Start Surgical Gifts
Island Fin
Unicorn Jewelry
Cock N Bull
Buddy's BBQ
Brotman
Krak Boba
Amma Fresh
Juan Valdez
NNAHRA
JFK Airport
San Diego Gulls
Sexy Little Robe
Dad's Root Beer
Medical Age Mangement
Benji
Honda ESC
LaGuardia Airport
Mazda ESC
Newark Liberty
Grossmont Center
Penske Automotive
Seattle-Tacoma International Airport
Tampa International Airport
Tulalip Tribes

We’re proud to collaborate with an inspiring roster of clients who trust us to help bring their vision to life.

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Case Studies

Palomar Health

Champions of Healthcare

Huey Magoo’s

The G.O.A.T.

Island Fin Poké Co.

IncrediBowl

MEET THE TEAM BEHIND THE VISION

INNOVISION AWARDED

2024 BEST PLACES TO WORK IN SOUTHERN CALIFORNIA

We are honored to announce InnoVision Marketing Group has been recognized as a top place to work in Southern California by Best Places to Work SoCal. In addition, this prestigious list also gave us a special distinction as one of the best places to work for recent college graduates.

This award is a testament to our incredible team and the culture we’ve developed. Thank you, InnoVision team, for your support and dedication throughout the years!

WHAT OUR CLIENTS

ARE SAYING

We’re proud of the awesome reviews from clients who appreciate how much we care and enjoy working with us

Our partnership with InnoVision could not be more exciting for us. We were lucky for them to take us on as a client and so far we are blown away. Every task they have set out to accomplish for us has been excellent. InnoVision definitely takes Island Fin Poké Company to the next level.
Mark Setterington
Mark SetteringtonCEO of Island Fin Poké Co.
I HIGHLY recommend the InnoVision team to any business that is looking to improve their bottom line. They connect to today’s modern consumer and business owners through a unique approach to marketing and respect the operations side of business. Their creativity and dedication to their clients is far superior to any outside partner that I have ever had the opportunity to work with.
Bruce Howard
Bruce HowardGeneral Manager of Valley View Casino & Hotel
InnoVision has become a critical part of Huey Magoo’s team. With a very limited marketing budget, InnoVision has been able to make Huey Magoo’s look and feel like a national restaurant brand. The InnoVision team is enthused and extremely dedicated to providing the best work. Bottom line: We are selling more tenders since we have partnered with InnoVision.
Andy Howard
Andy HowardPresident & CEO of Huey Magoo’s
I have been so impressed with the breadth of their experience and capabilities that I have outsourced our entire marketing and PR functions to them. Ric’s team is very skilled, attentive and amazing! We are appreciative of their responsiveness to all our needs, regardless of the ask. InnoVision is truly taking our marketing and brand to the next level!
Diane Hansen
Diane HansenPresident & CEO of Palomar Health
InnoVision does so much more than I even imagined. The level of creativity never ceases to amaze me and the results we are receiving with national recognition are better than I could have hoped for. It’s not just a PR company, they truly care about results and long-term effects for our success.
Shari Brasher
Shari BrasherCEO of Fresh Start Surgical Gifts
San Diego Mojo Professional Women’s Volleyball turns to InnoVision for bold, trustworthy insights and relentless execution. Their extensive stable of talent and expertise is as diverse as the Mojo’s targeted consumer audience. InnoVision is as pioneering as the San Diego Mojo’s very mission: Inspiring the San Diego community through the power and thrill of Women’s Professional Volleyball.
Billy Johnson
Billy JohnsonPresident of San Diego Mojo

Champions of Healthcare Campaign

Champions of Healthcare Campaign

Resources Used:

Branding, Digital, Strategic Media Placement, Web Design & Development, Graphic Art, Video Production, Public Relations, Social Media Management

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The campaign objective was to develop a concept that would premier during the most watched TV event of the year, then take on a new life throughout the year by being embodied in a variety of ways and customized to various mediums. This strategic first media placement and the follow-up campaign involved incorporate a mix of action-filled yet relatable stories and people, showcasing the strength required to perform at such a high level in sports as well as in healthcare. Overall, this campaign sought to drive home the excellence that Palomar Health represents in its healthcare practices as evidenced by the many awards the organization has received and remarkable patient care where team members advocate for all those they treat.

We focused on how to best communicate the message that Palomar Health is the pinnacle of healthcare not only in San Diego, but in the industry nationwide. Sports provide some natural parallels to health, excellence and high standards, but it wasn’t until our team developed the idea and strategy to focus on the word, “champion” that the campaign emerged. Champion has so many meanings that it integrates perfectly—whether we are talking about being a champion for patients, being a champion in standards of excellence or making our patients champions for themselves. Ultimately, we defined Palomar Health as the “Champions of Healthcare, Champions for You.”

Additional placements with tie-ins to sports were secured to further align the brand strategically with the sports lifestyle and those passionate about participating in sports. Palomar Health is the official healthcare provider of the San Diego Gulls, advertises extensively with the Padres and was formerly the healthcare partner of the San Diego Loyal until the team disbanded in late 2023. Sports is more than just following the lifestyle of the most dedicated fans in the major leagues; Palomar Health brings their champion—level care to everyone in the county through our advertising. By creatively executing a very robust campaign showcasing different individuals ranging in talents from little league to professional, we encompassed the journey of a champion. We also focus on “true champions”, the healthcare providers that support each and every one of us. These true champions embody the intensity, passion and care of dedicated athletes, which is why our campaign strategically compared the two to demonstrate the professionalism of Palomar Health’s team. Our entire media mix included TV, radio, out of home, print, targeted digital, strategic sponsorships, social media and more.

As a result, Palomar Health has continued to see an increase in new patient volume, even for specific service lines that were promoted in more targeted ways. With this campaign, Palomar Health aimed to not only increase the volume of new patients, but also to increase their standing in the medical community. They have been recognized as a World’s Best Hospital by Newsweek, America’s Best Hospital in Maternity by Newsweek, Best Regional Hospital by U.S. News and World Report, as well as received patient excellence awards for multiple service lines throughout the hospital. The accomplishments, strong brand perception and efficient operations of the healthcare system continues to elevate their ability to achieve this recognition.

The Filet Mignon of Chicken®

The Filet Mignon of Chicken®

Resources Used:

Branding, Digital, Strategic Media Placement, Web Design & Development, Graphic Art, Video Production, Social Media Management

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When InnoVision Marketing Group became the agency of record for Huey Magoo’s Chicken Tenders, Huey Magoo’s only had three open locations in the Orlando area and was up against a highly competitive QSR market. Huey Magoo’s was up against every chicken concept along with every fast-food titan which had jumped on the chicken craze as a result of the Chicken Sandwich wars.
 
To address this challenge, we took a deep dive into every element of the brand’s customer experience cycle to identify Huey Magoo’s opportunities for improvement and growth. We knew that in order for Huey Magoo’s to cut through the clutter in highly competitive chicken space, they needed a strong brand position that would make them the obvious choice to their target audience. Wanting to make this strong position relatable to the brand’s younger demographic, InnoVision created a series of commercials educating the market on what the Filet Mignon of Chicken® is.
 
The “Smart Kid” commercial shows a young girl ordering her favorite sandwich — “A filet mignon sandwich,” educating her family and know-it-all brother on what the Filet Mignon of Chicken® is. The ad and supplemental campaign has aired across social media and digital channels, linking to an educational landing page that features an interactive game where guests can test their knowledge and guess the different parts of the chicken.
As a result of this campaign, Huey Magoo’s has catapulted from being seen as an emerging brand to becoming the superior chicken choice in a saturated category. The brand has received national praise and recognition from both the media, new franchisees who have since bought locations because of their attractive brand position and fans across all social media and review platforms who can’t stop talking about the Filet Mignon of Chicken®.

IncrediBOWL Brand Campaign

IncrediBOWL Brand Campaign

Resources Used:

Strategy, Copy, Design, Social Media, Video, Web

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When Island Fin Poké Co. approached InnoVision as agency of record, there was little awareness as to what poké really was and a lot of reluctance for people to try it for the first time in their trade areas, as many people believe poké is strictly raw fish.
 
Our objective for this campaign was to create a high level of brand awareness to the Island Fin brand by developing an educational strategy on what poké really is, while communicating all of its benefits and encouraging even picky guests to sample Island Fin for the first time.
 
To remove any fear associated with trying poké for the first time, our team took a look at what went into a poké bowl, and in our research identified that poké can actually be made with any protein, as long as it is cut into cubes.
Knowing this, we deconstructed the poké making process and broke it down into a format that even the pickiest and most hesitant of eaters could relate to.
Eating poké was transformed from a scary unknown experience to something that was fun, crafted for everybody and well, IncrediBOWL.
 
Bowl customization was put front and center and our messaging evolved to the thousands of bowl combinations that can really be possible when ordering from Island Fin. This means that both seafood lovers and people who might just want a bowl with rice, chicken and avocado can both have an IncrediBOWL experience and have a meal that is fulfilling, healthy and delicious.
For this campaign, our team created a series of assets that creatively demonstrated the IncrediBOWL brand experience they would be guaranteed to receive at Island Fin Poké Co.
 
Campaign elements included a brand commercial, digital banners, social media assets, in-store collateral, OOH, wraps, PR and a brand-new website.
By positioning Island Fin as IncrediBOWL and breaking down what goes into a poké bowl and its many combinations, Island Fin was able to appeal to many audiences that were letting fear stop them from experiencing poké for the first time.
 
Since its campaign launch, the brand has been able to create successful partnerships with fitness studios because of the healthy combinations that can be created. They even introduced new items, such as a kid’s bowl and a new Korean chicken protein option to broaden the variety of offerings.
 
On a brand level, the IncrediBOWL concept was applied to every aspect of the brand, not just the taste and ease of customization.
 
As a result, franchisees were motivated to take every single brand experience to IncrediBOWL, from the food to the guest service, the way they present their stores and everything in between — as they were encouraged to ask themselves, “Is this IncrediBOWL?”
 
Across the brand’s paid social mix, we have seen great performance on Facebook and Instagram, with the campaign generating over 230,000 page engagements during its summer launch.
 
The strategic PR campaigns incorporating the IncrediBOWL verbiage resulted in earning over $413,500 in 2023 in earned media value.