As Vice President of Public Relations, Karla Nafarrate has over a decade of experience in marketing, public relations and bilingual (English/Spanish) communications, making her an expert in crafting powerful narratives, securing meaningful coverage and leading strategic communications.
Her work in public relations spans every angle of the craft, from crisis communications and media relations to organic outreach, press events, brand activations and thought leadership. Dedicated to developing media strategies that resonate and guide clients through high-stakes moments with confidence, Karla has led award-winning campaigns that are recognized for their creativity, impact and results.
Whether she’s coordinating a major announcement, leading a community-facing campaign or helping a brand navigate sensitive issues, Karla approaches each opportunity with empathy, creativity and intention. A proud advocate of IMG’s anti-agency® model, she champions bold ideas, collaborative work and messaging that matters — earning placements that go beyond just the headlines to build lasting impact.
