The customer is at the heart of every marketing campaign, making customer relationship management (CRM) tools one of the most valuable assets in a marketer’s arsenal. With the use of a good CRM, an agency can coordinate a campaign across multiple platforms and digest the insights gained from it to better serve its audience.
At InnoVision, we take time and effort to be more than just proficient in a CRM; we master it. We are proud to have staff who have earned their GoHighLevel certification, a distinction that demonstrates our commitment to going above and beyond for our clients. Here’s what it means to be certified, and how that impacts your experience as a client.
Understanding GoHighLevel Certification
In the marketing world, there is a bevy of tools and services available to aid and support a digital strategy. We’d never ask our clients to learn all the ins and outs of the marketing world—that’s our job—but here are some of the details to help give you the context of what our certification means for you.
What Is GoHighLevel?
GoHighLevel is an all-in-one CRM built specifically for the use of agencies. It integrates a wide variety of marketing and sales tools onto one platform, allowing marketers to manage each element of a campaign or strategy from a single cohesive tool. From managing customer relationships to automating processes, it provides an advantageous solution to streamlining campaigns and effectively implementing them across multiple channels.
What Certification Requires
To earn GoHighLevel certification, individuals must go through a rigorous training process directly overseen by the GoHighLevel team. The process imbues trainees with a practical understanding of how the platform works and how to use it to drive real results for clients. Certification is earned once the team member can demonstrate their ability to use the platform to its maximum efficacy.
Why It Matters to Our Customers
Certification isn’t just a point of pride for InnoVision; it is an assurance of our expertise from the creators of the platform itself. It demonstrates that every campaign we build or strategy we implement is grounded in real knowledge and experience, created and executed to maximize the capabilities of GoHighLevel as a CRM.
How Certification Demonstrates Our Commitment to Excellence
GoHighLevel certification helps us show our deeper understanding of the platform and its uses, guaranteeing our clients that they’re getting the most out of the service. It indicates our understanding of such crucial skills as:
Workflow Design and Automation
Automation is the name of the game when it comes to maximizing workflow efficiency. With any digital marketing campaign, there are a number of smaller tasks that need to be managed to effectively execute the plan. Automation helps free humans of some of those tasks, and the system instead quickly and efficiently manages repetitive operations. By allowing automation to handle things like lead generation, appointment scheduling, and data management, our team members are able to keep their focus on more holistic strategic thinking.
CRM Integration and Refinement
Digital marketing, if done right, generates a mountain of data and user insights that can be leveraged to better serve and understand customers. GoHighLevel certification requires marketers to have an advanced understanding of how to utilize the CRM tools and integrate them across platforms. Whether it’s tracking customer contact info across different email and text messaging services or tracking their overall process through the marketing funnel, a certified marketer knows how to use the CRM to create a coordinated strategy at every touchpoint.
Strategy and Campaign Management
As part of the advanced training GoHighLevel certification provides, trainees are shown how to design, build, and execute campaigns with high conversion rates within the platform. Through this, we are prepared to effectively track analytics and A/B test multiple approaches, allowing us to further optimize marketing strategies. With this high-level thinking, we are well-positioned to dynamically adjust and scale campaigns to maximize spend.
The Benefits You Receive as a Customer
As any digital marketer will tell you, the most important thing influencing your decisions should be hard data. GoHighLevel certification gives you exactly that, a specific data point that you can use to inform your marketing expectations. When you work with an agency that has certified staff, such as InnoVision, you can expect both competency and results.
More Efficient Workflows
Through the use of integration and automated tools, we offer our clients faster execution and dynamic responses. Since we optimize our systems, we’re also able to communicate more quickly and present you with more organized data to help inform your decisions.
Optimized Marketing Strategies
Drawing on our deeper understanding of the platform, our team is able to utilize every tool GoHighLevel offers in a unified effort to produce results. This command of the platform allows us to customize our strategy to meet your business’s needs, backing up our decisions with data and analytics.
Better Results
Overall, certification indicates better-performing campaigns. You can expect greater reach, higher engagement, more conversions, and an overall better return on what you invest in your marketing. Best of all, you can feel confident in knowing that your marketing strategy is being overseen by a team with a proven track record and industry bona fides.
At InnoVision, we pride ourselves on being an active collaborator and partner. With GoHighLevel-certified staff on hand, we aim to inspire trust and confidence in that partnership. You can feel assured knowing you’re working with a team that’s dedicated, trained, proven, and more than capable of achieving results. Our proven expertise gives us the tools we need to translate your aspirations into campaigns, all backed with data and designed with intention.
If you’re ever curious to learn more about our wide skillset or you’re dipping your toe in the marketing pool and interested in forming a partnership, contact InnoVision. Whatever questions you have, we look forward to answering them.
