Most San Diego businesses jump into marketing slowly. They need a brochure, so they do a little searching online, find a few resources and piece it together. Then they need something else. A website. A social media profile. A blog post. An ad.
They may not even think of contacting a marketing agency, but slowly, things come together. Or do they? Have you sat down and looked at the image you send out to the world? Is it piecemeal at best?
Big brands know how important this is. They state brand consistency has contributed from 10 to 20 percent more revenue growth.
Maybe it’s time for a full-service marketing agency.
Here in San Diego, business is full-throttle. You’re facing stiff competition from those around you. Thanks to the online world, business is no longer just local — you can do business with anyone, anywhere. What you need is a cohesive look.
Enter a full-service marketing agency. They can give you the look you need.
What Does a Full-Service Marketing Agency Do?
A full-service marketing agency is exactly what it sounds like — all-inclusive. It can provide any service you need for marketing, advertising and promotion.
Need a new website? They’ve got you covered. Want to shoot a promo video you can use to advertise a new product? They can handle that. Looking for a strong social media presence? They’ll guide you every step of the way. Whatever service you need, full-service marketing agencies are there to help.
This doesn’t mean that you must use every service they offer. Not every business wants or should take every approach. Instead, what marketing agencies do is help you develop a strategy to move your business forward. Then, together, you pick and choose the right services, and bundle them together for your unique marketing approach.
We call it UREEL℠. It stands for Understand, Research, Educate, Experience and Learn. We want to understand your business before we dive in. We want to get to know your product and what you offer the world. Let’s take a look at your organization and see your approach to business. Then, we’ll study your customers — the ones you have and the ones you’ve lost — to really get into your process.
With in-depth information, you can expect in-depth analysis. And only then can we create an in-depth strategy we’ll be able to implement together.
What Are the Benefits of Working With a Full-Service Marketing Agency?
As small businesses expand, they quickly realize just how important marketing is to their growth. It becomes a bigger priority. This also means marketing duties take away from other responsibilities. It’s a whirlwind many business owners face, spending more time at the office and less time managing their work/life balance.
Marketing can be all-encompassing, demanding more of your time. And what you don’t know, you have to learn. You take classes and learn from books; YouTube is your best friend. Education becomes second nature. Until you realize you simply can’t get it all done.
This is when a marketing agency can step in and change your growth trajectory. They can assist your current in-house marketing personnel, giving them more direction and assistance. Or they can take the lead and run your entire campaign, becoming a partner in your overall process.
This is where it pays to do your research because full-service can change slightly from agency to agency. In general, you’ll find:
- Branding
- Graphic design
- Digital advertising
- Print ads
- Public relations
- Media buying
- Web design
- Video production
Want to reach out globally? We understand the challenges of taking a business or franchise global and provide customized solutions for that as well.
Marketing Agencies Offer Scalability
Not every business is ready for the same opportunities. Different businesses need different strategies at different times. That’s why scalability is critical in marketing: the ability to pick approaches that work to suit your goals and desires. Even when they change rapidly throughout the year.
Full service means:
- You get what you need when you need it: Let’s face it: marketing today won’t look like marketing tomorrow. You shouldn’t continuously put the same message out and expect it to work the same way. Full service means watching your growth, evaluating your goals and implementing new strategies to get you where you’re going.
- Affordability: Hiring in-house is expensive. Picking up contractors to get each individual piece completed doesn’t provide a cohesive strategy. With an agency’s help, you hire talent to get you where you’re going, fast. No paying for learning curves or experiments. You pay for the team you need based on where you are today.
- Working with the best: When you hire internally, you might choose horizontal experience to cover present and future needs. Full service means you get the best of the best to handle exactly what you need right now. Marketing agencies hire for specific skills to give you experience and knowledge for what matters most.
- Getting results: Experience means a better understanding of how to get what you want. No paying for learning curves or time wasted with trial and error. Full-service marketing agencies have what it takes to get your brand in front of an audience while putting the right tools in place and carefully monitoring your marketing spending.
In short, they get it.
Which Means a Full-Service Marketing Agency Might Be Right for You
Whether you’re a small local San Diego brand or you are a global powerhouse with dreams of being in every corner of the world, you can benefit from having a full-service marketing agency for advice and strategy. Especially in changing economic times, it’s essential to continue to engage with your audience and show up as the solution. A full-service marketing agency helps troubleshoot and strategize to tap into your audience now and in the future.
Want to explore what a marketing agency can do for your San Diego business? Reach out to InnoVision today, and let’s get the conversation started.
