IT’S TIME TO SHARE YOUR STORY WITH THE WORLD
A strong brand is the foundation of everything. From rock-solid positioning and innovative messaging to a jaw-dropping logo, branding requires strategy to ensure all representations of your company are on sure footing. With decades of experience in branding and positioning for hundreds of companies, our team specializes in bringing brands to life. We do the legwork to set you up for success with foundational brand elements that will withstand the test of time.
STEP 1
We first start with a process we call UREEL, which stands for Understand, Research, Educate, Experience and Learn. Before we make any recommendations for a brand’s position or development, we take the time to understand your product inside and out so that we know it will resonate.
STEP 2
Our team will research your category, competitors and innovators in the industry to determine what positions are open and which are already taken. This background enables us to develop the perfect positioning for your brand that will be memorable, iconic and effective.
STEP 3
Creating your logo may be your top priority for launching the brand, but it’s just the tip of the iceberg. Brand standards, colors, typography, extensions, key art, photography … it’s all crucial and that’s where we come in: to help you identify every piece of the branding puzzle you’ll need.
STEP 4
It’s time. You’re ready to launch. All the ducks are in a row, the i’s are dotted and t’s are crossed. We provide strategic feedback on when and how to launch your brand, whether it’s through national public relations efforts, local media announcements or simply internal communications. Making a splash takes effort and we know just where to focus it.